Week of: Wednesday November 15, 2017

Lash Genesis Summary

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Last Updated: November 11, 2017

Overview: Lash Genesis is touted the next generation of eyelash-enhancing products. It is claimed to be a physician-tested product that helps condition lashes, with customers reporting their lashes to appear longer, thicker, and fuller. Lash Genesis is also promoted to use natural ingredients and with no harmful side effects. It has been reformulated and is deemed “your new secret weapon for more beautiful eyes.”

The benefits of this eyelash enhancement product are specified as fortifying, nourishing, and conditioning lashes, as well as helping moisturize delicate ones while improving overall lash appearance. The product also dries clear and is simply, easy to use.

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Size and Cost: .20 fl oz (6 ml) at $79

Primary Ingredients: Water, Glycerin, Pisum Sativum (Pea) Extract (&) Glucosamine HCL, Hydrolyzed Lupine Protein, Palmitoyl Dipeptide-5 Diaminobutyloyl Hydroxythreonine & Palmitoyl Dipeptide-6 Diaminohydroxybutyrate, Phenoxyethanol (&) Ethylhexylglycerin, Butylene Glycol (&) Carbomer (&) Polysorbate-20 (&) Palmitoyl Oligopeptide (&) Palmitoyl Tetrapeptide-3, Hydroxyethyl Cellulose, Xylitylglucoside Anhyroxylitol Xylitol, Alanine, Proline, Glycine, Magnesium Ascorbyl Phosphate, Tetrahexyldecyl Ascorbate, Tocopherol, Panthenol, Helianthus Annuus (Sunflower) Seed Oil (&) Lupinus Albus Seed Extract, Acetyl Hexapeptide-3, Soy Amino Acid, Disodium EDTA, Triethnolamine

How to Use: Apply to the base of the lashes morning and night. Wait about a minute for product to dry before applying makeup. Rinse brush under hot water and dry before placing wand back into the tube.


  • Discloses basic product information, such as full ingredient list
  • Offers a good body of positive customer reviews and testimonials


  • Virtually mum on eyebrow enhancement, which usually comes with other lash enhancers
  • Explicitly steers clear of hair growth; designed only for enhancing existing ones
  • Twice a day application is not so cost-effective

Conclusion: We are impressed with the marketing pitch of Lash Genesis, and its clear, specific benefits on lash enhancement. But there are two major concerns that arise here: (1) it makes a disclaimer about new hair growth, as it says it only “enhances” existing lashes and does nothing for encouraging new growth; and (2) it does not particularly address eyebrow enhancement, which is also a major benefit of other products of its kind. It has been reformulated and it is quite apparent that the new formula still falls short, if you are to consider these two deficiencies. Furthermore, we would rather use a lash product only once a day, unlike the recommended twice-a-day application of Lash Genesis.

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